Lowell North, together with his partner, Heiner Meldner, revolutionized the design and production of sails for the navigation, introducing them into the era of digitization and advanced technologies.

Today Lowell North’s inspiration lives on in North Sails apparel as well. North Sails clothing has a unique quality supported by years of experience gained in extreme and unpredictable conditions. The inseparable connection between navigation and nature guarantees the eco-friendly approach of the brand to production and recycling. The brand started using more and more sustainable materials such as recycled plastics, upcycled and organic cotton. Since early 2018 these garments are on the market, and their share in some categories is over 70% to 100% now.