The worldwide popularity of the star combined with the experience of the designer Richard Chai (has collaborated with companies such as Armani Exchange or Marc Jacobs) is the perfect recipe for success. Both collections of CR7 underwear and socks consist of four separate lines, and each will easily meet the highest requirements.

The Danish JBS Textile Group is taking care of the production. The family company has been a leader in its industry for generations and it is thanks to its great quality and over 80 years of experience that the Portuguese star has chosen it to cooperate.

Despite the creation in 2013, the CR7 brand is already present on over 50 markets, and the footballer’s fame guarantees inexhaustible marketing potential.