Ice Play

ICE PLAY takes inspiration from travel and the constant research of inspiring places able to generate colours and emotions. Urban chic is intertwined with the natural need for freedom and individualism.

The brand is the “sister” of the famous fashion brand Iceberg and, as most of younger siblings, it is full of rebellion and energy. The flashy style, full of prints and references to pop culture, is addressed to all who are not afraid of rebellion against boring fashion.

Eclectic and fresh collections, with a dynamic and sassy soul always with the right dose of glamour. Simple designs get in contrast with refined details, making ICE PLAY’s collections suitable for every moment of the day, creating a playful and contemporary sportswear with an international appeal.