For almost 200 years, the natural world has served as the Woolrich brand’s enduring inspiration. Now, it plans to spend the next 200 years playing its part as an environmental steward and protector.

Marking the next chapter in its ongoing commitment to the environment, Woolrich, the original outdoor company, in partnership with 1% for the Planet, is proud to announce the launch of the Woolrich Outdoor Foundation.

The Woolrich Outdoor Foundation’s mission is simple: to protect and preserve the outdoors for communities globally, giving back to the people and Planet that have inspired and helped build our brand.

Through 1% for the Planet, the Woolrich brand will now donate one percent of all direct-to-consumer, e-commerce, and full-price sales to impactful environmental projects across the foundation’s three core pillars: urban space renewal, protecting forests, and coastal maintenance.

Woolrich’s donation will be fifty percent cash, with the remaining fifty percent in product, volunteer hours, services, or advertising and communications activities. The combined total of The Woolrich Outdoor Foundation’s contributions to meaningful environmental projects is projected to be no less than $3M in its first three years.

The Foundation’s Three Pillars

Urban Renewal

The Woolrich Outdoor Foundation will always endeavor to undertake (or contribute to) urban renewal projects designed to benefit vulnerable and low-income communities. The outcome of these projects must contribute to improved environmental and health equity for the populations they serve.

The guiding principle of the foundation’s work in this area is to positively impact mental and physical wellbeing through material and social improvement. Whether it’s a renovated outdoor space or an unexpected nature activity made available to urban communities, the work’s purpose is always to enable people to spend more time in the great outdoors with care and consideration for the environment.

Protecting Forests

As part of The Woolrich Outdoor Foundation’s commitment to fighting global warming, the organization will dedicate both funds and resources to cultivating and conserving forests worldwide.

The foundation will only engage in projects that adhere to scientifically proven techniques of reforestation. Always planting the correct native species in the right area to maximize biodiversity, improve conservation, and provide economic and cultural benefits for local populations.

Projects will also include assisting local communities through socio-economic projects around sustainable management, forest protection, and eco-tourism. Forest conservation is a natural space for the foundation to focus its efforts, given Woolrich’s origins in the American outdoors.

Coastal Maintenance

The Woolrich Outdoor Foundation will provide funds and resources to organizations making a tangible contribution to the coastal environment and the safety, health, and wellbeing of coastal communities and economies.

The foundation’s work will use education, advocacy, and collaborative activities to advance sustainable practices, develop policy, and promote responsible citizenship. The foundation will support projects that enable people to get actively involved in maintaining clean and healthy coastlines.

“Giving back to the people and planet that inspired and helped build our brand is important to us and that’s why we are contributing 1% of our Direct-to-Consumer sales to fund impactful environmental projects through a partnership with 1%  for the Planet. Working together we can donate, volunteer, and actively provide service to protect and shape a brighter and more sustainable future.”

Stefano Saccone, Woolrich CEO