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WOOLRICH CLASSICS

Woolrich has always been distinguished by its American heritage, iconic garments and design development in support of functionality.

For the 2020 Autumn/Winter collection, the brand pays tribute to the flannel shirt, created a long time ago, back in 1850, by dedicating an exclusive capsule collection to it: Woolrich Classics.

The brand’s extensive archives were the starting point: historical weights, fabrics and patterns were transformed, changed and adapted to contemporary taste, leading to the creation of eight new shirts.

To celebrate the launch of the Woolrich Classics capsule, the brand opened the doors of its archives to stylists Julie Ragolia and Jordan Schneider, who were given the task of reinterpreting the essence of the iconic garment.

Their genderless approach and expertise on layering and the outdoor world have made the project’s very soul even more powerful: a perfect match between past and present.

Thanks to their talent, the capsule has been enriched with garments from our archives, revealing a world open to new possibilities, wearability and overlays, and creating a photography project captured by the expert eye of photographer Fabien Montique.

Versatile, comfortable and durable, the flannel shirt has not only been synonymous with the American Outdoor but, over time, has also conquered the lifestyle of the various subcultures that have established themselves since the 1970s: from rockabillies to skaters, via punks and hip-hop crews, everyone has embraced the iconic plaid flannel shirt.

Woolrich Classics collection is now available in brand’s stores and online at www.woolrich.com

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